Privacy Policy and Terms & Conditions



Privacy Policy

All businesses must have a valid Privacy Policy when registering 10DLC campaigns. The Privacy Policy should clearly explain how consumer data will be used, shared (if applicable), and how consumers can contact the message sender.

A compliant Privacy Policy for 10DLC messaging should include the following:



Data protection Provide assurance that phone numbers will not be shared or sold to third parties for marketing purposes. While sharing data for business operations is allowed, selling consumer data to third parties is prohibited and will result in campaign rejection. To meet this requirement, include a statement in the Privacy Policy confirming that consumer data will not be shared.

Opt-out instructions Acknowledge consumers' right to opt out of messaging campaigns to maintain their consent. Provide clear instructions on how consumers can opt out of future communications.

Data collection and usage Describe how customer information will be collected, used, and shared.

Terms & Conditions

All message senders must have compliant Terms & Conditions available to their consumers. You should provide this document as a part of the campaign registration. Often, the Terms & Conditions are found on a brand's website.

The Terms & Conditions page must contain the following details:

Brand name

Types of messages the consumer can expect to receive

Examples: Appointment reminders, informational, marketing, etc. 

Message frequency disclosure

Examples: Message frequency may vary, two per appointment, etc.

The Message and data rates may apply disclosure

Customer care contact information

Examples: Text Help for assistance or contact jesse@gianniservices.com for support.